Web Marketing FAQs


What are autoresponders? PDF Print E-mail

You've probably come across autoresponders in your daily emails, maybe even used them yourself. You've probably sent out emails to someone and received an automatic "Out of office" or "We'll attend to your request asap" reply, maybe even set one up yourself.

Well, that's an autoresponse  using an autoresponder system.



In Internet marketing autoresponders are valuable tools in your online business marketing arsenal.

Autoresponders can be set up to :

  •  send specific responses to specific requests, i.e. send a pricelist in response to a pricelist request, 
  • send a series of responses, i.e. send a pricelist in response to a pricelist request, and then send follow up emails every week for, say, 10 weeks,
  • send out information at regular intervals to a subcriber, i.e. you set up a series of articles on an autoresponder that goes out weekly for the next year to subscribers.

Autoresponders are valuable to your business to:

  • follow up on information requests
  • up-sell once someone has bought a product
  • to automate a lot of your email response functions
 

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