Web Marketing FAQs


What is Internet marketing? PDF Print E-mail
In the broadest sense, Internet marketing is the marketing, advertising and promotion of a business, any business, using the Internet.

Internet marketing, a.k.a. web marketing, online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet.

When applied to website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (also Webvertising).


The Internet offers unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive and dynamic nature of the Internet is a unique quality of Internet marketing, both in terms of providing instant response and eliciting responses.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean merely placing a banner ad on another website.

Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing includes a number of distinctly different strategies, which can be used complimentary to each other or in isolation, including:
  • Web design, including web copy writing and search engine optimisation
  • Search engine marketing
  • Email marketing
  • Affiliate marketing
  • Article marketing
  • Web advertising
  • Online press releases
  • Linking strategies
  • Information marketing
 

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